Sunday, 19 February 2017
Thursday, 2 February 2017
Tuesday, 31 January 2017
Advert Process
Advert
I narrowed my images down to this one for my advert because I feel like it represents the artists and their song well.
Firstly, I used the paint bucket tool to fill the canvas background in black. After this, I used the magic wand, eraser, background eraser and burn tool to remove the background from my focal image and refine the edges.
Next, I used the line tool to create gutters, allowing me to line everything up neatly.
Following this, I dragged over the artist's names and song title from my album front cover, to keep the synergy and continuity. I replaced the stroke texture in the artists' name with a chiseled stroke and some contour as this looked better. I also added a brightness and contrast layer as well as a small image of the album cover to build a strong sense of brand identity. It took quite a bit of experimental rearranging before I was happy with the positions of the texts.
At this point, I used a small brush with a very light opacity to brighten up my actress' hair and eyes, as well as combining it with the eyedropper tool to remove blemishes on both of my actors. I prefer combining the eyedropper tool with the brush and putting them on a low opacity over the spot healing tool, as I find it gives better coverage.
Soon after, I added the 'available now' text to make it clear to the audience that they could go out and buy the CD right now. I used bevel and emboss combined with contour to give the text texture, so as not to look like it was just dumped on the page. Similarly, I added in a positive quote from a well-known jazz magazine to raise audience expectations and bring up the overall standards of the CD to consumers. I used the same font and colour that was used for the song title, with an extra two drop shadows to give the text more dimension.
I narrowed my images down to this one for my advert because I feel like it represents the artists and their song well.
Firstly, I used the paint bucket tool to fill the canvas background in black. After this, I used the magic wand, eraser, background eraser and burn tool to remove the background from my focal image and refine the edges.
Next, I used the line tool to create gutters, allowing me to line everything up neatly.
Following this, I dragged over the artist's names and song title from my album front cover, to keep the synergy and continuity. I replaced the stroke texture in the artists' name with a chiseled stroke and some contour as this looked better. I also added a brightness and contrast layer as well as a small image of the album cover to build a strong sense of brand identity. It took quite a bit of experimental rearranging before I was happy with the positions of the texts.
At this point, I used a small brush with a very light opacity to brighten up my actress' hair and eyes, as well as combining it with the eyedropper tool to remove blemishes on both of my actors. I prefer combining the eyedropper tool with the brush and putting them on a low opacity over the spot healing tool, as I find it gives better coverage.
Soon after, I added the 'available now' text to make it clear to the audience that they could go out and buy the CD right now. I used bevel and emboss combined with contour to give the text texture, so as not to look like it was just dumped on the page. Similarly, I added in a positive quote from a well-known jazz magazine to raise audience expectations and bring up the overall standards of the CD to consumers. I used the same font and colour that was used for the song title, with an extra two drop shadows to give the text more dimension.
Finally, I added in the conventional features such as a website URL and the record company logo in the corners. I decided to put the URL in black, as white would have blended in with my actor's shirt, and another red text would have been too much red. I added bevel and emboss and contour to the URL in order to give it texture for an added sense of professionalism. The very last step I did was remove the gutters, as they were no longer needed.
Album Inside Process
Left Insert
I chose the image of my actors drinking wine to go on the left insert as it is cheeky and fun, and makes the consumer feel privileged and cared for.
I used the magic wand to remove the background, then used the background eraser and burn tool to blend the edges, especially the hair, into a plain black background. I created the background by using the paint bucket tool to turn the whole background black in one click.
I wanted to keep my inserts quite simple, as it is unconventional to overly edit CD inserts. However, with just an image on a plain background, it looked a bit too plain. After gaining some audience feedback from my teacher, I decided to include a quotation from the song on the image. I chose this particular quote because I feel like it represented the message behind the song well with an added sense of humour.
Right Insert
I decided to use a screenshot from the music video for my right insert, as it was only going to be covered by the disk so there was no point using an intense, purpose-built shot. I really like this shot as it has jazz elements such as the microphone and piano, and it also shows my protagonists dancing which represents their warmth and friendship, which is appealing to a jazz audience.
CD Design
Similar to the spine, I wanted to keep my CD plain as it is unconventional to have a fancy CD design.
I began by dragging over the artist's names over from my album cover, to ensure continuity and synergy. I then skewed and warped the text to give it curvature to match the round shape of a disk.
I chose the image of my actors drinking wine to go on the left insert as it is cheeky and fun, and makes the consumer feel privileged and cared for.
I used the magic wand to remove the background, then used the background eraser and burn tool to blend the edges, especially the hair, into a plain black background. I created the background by using the paint bucket tool to turn the whole background black in one click.
I wanted to keep my inserts quite simple, as it is unconventional to overly edit CD inserts. However, with just an image on a plain background, it looked a bit too plain. After gaining some audience feedback from my teacher, I decided to include a quotation from the song on the image. I chose this particular quote because I feel like it represented the message behind the song well with an added sense of humour.
Right Insert
I decided to use a screenshot from the music video for my right insert, as it was only going to be covered by the disk so there was no point using an intense, purpose-built shot. I really like this shot as it has jazz elements such as the microphone and piano, and it also shows my protagonists dancing which represents their warmth and friendship, which is appealing to a jazz audience.
CD Design
Similar to the spine, I wanted to keep my CD plain as it is unconventional to have a fancy CD design.
I began by dragging over the artist's names over from my album cover, to ensure continuity and synergy. I then skewed and warped the text to give it curvature to match the round shape of a disk.
Similarly, I dragged over the song title, again to ensure continuity and synergy.
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