Advert Process

Advert

I narrowed my images down to this one for my advert because I feel like it represents the artists and their song well.

Firstly, I used the paint bucket tool to fill the canvas background in black. After this, I used the magic wand, eraser, background eraser and burn tool to remove the background from my focal image and refine the edges.

Next, I used the line tool to create gutters, allowing me to line everything up neatly.

Following this, I dragged over the artist's names and song title from my album front cover, to keep the synergy and continuity. I replaced the stroke texture in the artists' name with a chiseled stroke and some contour as this looked better. I also added a brightness and contrast layer as well as a small image of the album cover to build a strong sense of brand identity. It took quite a bit of experimental rearranging before I was happy with the positions of the texts.

At this point, I used a small brush with a very light opacity to brighten up my actress' hair and eyes, as well as combining it with the eyedropper tool to remove blemishes on both of my actors. I prefer combining the eyedropper tool with the brush and putting them on a low opacity over the spot healing tool, as I find it gives better coverage.

Soon after, I added the 'available now' text to make it clear to the audience that they could go out and buy the CD right now. I used bevel and emboss combined with contour to give the text texture, so as not to look like it was just dumped on the page. Similarly, I added in a positive quote from a well-known jazz magazine to raise audience expectations and bring up the overall standards of the CD to consumers. I used the same font and colour that was used for the song title, with an extra two drop shadows to give the text more dimension.

Finally, I added in the conventional features such as a website URL and the record company logo in the corners. I decided to put the URL in black, as white would have blended in with my actor's shirt, and another red text would have been too much red. I added bevel and emboss and contour to the URL in order to give it texture for an added sense of professionalism. The very last step I did was remove the gutters, as they were no longer needed.