Case Studies - Advert

This advert has used black and white as its colour scheme to keep to the simplicity and elegance that comes with the jazz genre. The photograph of Bennett and Gaga takes up just over half of the poster, with all the writing in the bottom section. This means that the first thing that the audience digests is the photo of the artists, which would process in their mind quicker than reading all the text would. Medium close up framing has been used to allow the audience to clearly see the artists' faces, as well as still being able to see their pose. Their pose implies a close friendship, especially the holding of hands. This represents them as a friendly, warm pair which appeals to audiences. The lighting has quite a warm tone to it to make the consumer feel more connected to the artists.

This advert has placed a mid shot of Sinatra as the background, with all the text and a picture of the album cover on the foreground. Adding a picture of the album cover creates synergy between the two which is a good promotional method. In both photos of the artist, he is facing the same direction and wearing similar outfits - matching them up keeps the advert looking tidy and well pulled together. In both facial expressions he is looking into the distance, implying deep thought and humbleness. The background image of Sinatra has very low saturation, while the album image is very vibrant - this draws attention to the album cover as well as creating an artistic effect. The artist's name has also been coloured in yellow to match the album cover, again pulling the poster together.

Adding in Winehouse's list of Grammy awards was a great promotional method, as it adds high standards to the artist and makes the audience feel like they are paying for excellent quality music. The shot of her is quite out of focus, yet this only emphasises her eye contact with the camera, making her photo more striking. The image is a mid shot to fit the space on the poster the best, while keeping it close enough to allow the audience to still connect with the artist. The fonts are all in white, as this is probably the most easy to read colour against the dark background. Unlike the first two, the adjective 'extraordinary' has been placed just before the artist's name to give it more sparkle.

My Ideas

I like the synergy that placing a picture of the album on the advert creates, so I will most likely incorporate this into my own work. The framing shouldn't be further than a mid shot to allow the audience to connect with the artist.The artists' name should be the first piece of text that the audience reads. I also like the idea of including a quote as it adds authenticity and high expectations to the album.