Shay has just moved to university to study Television Production, so I thought it would be worthwhile to get her feedback on my pitch. She gave me some great ideas which I will look into applying to my music video. One thing she suggested is splitting my target audience into primary, secondary and tertiary categories. My primary audience can remain at fans of jazz, however I can introduce uses and gratification theory into creating a secondary audience - my video will be set in London, so people from London can identify with the British identity. Also, people from outside London will get a diversion by feeling like they are in London while watching my video.
Additionally, Shay suggested that I take inspiration from Iyeoka's Simply Falling video by including a projector in the background of a low-key lit stage. This would enable me to recreate the silhouette band idea without actually having to consume time making cardboard cutout instruments.
For my actress's costume, Shay's idea is to use a retro puffy dress with Doc Martens, to give the look a 'kick'. This idea seems to be the general consensus with people who have given me feedback, so I will definitely incorporate this style into what I choose to do.
Rob is a teacher at my college and gave me lots of useful advice which I will take on board for my production. One of his points is that my target audience is too broad, and that perhaps I can split between a primary and a secondary TA. The reason behind this is because jazz listeners generally tend to be women over 30, however my secondary TA is where I could incorporate youth.
Additionally, Rob brought up the idea of mixing both black & white and colour - perhaps the female in black and white and the male in colour to add to the contrast between the two. This is something that I will consider however I don't actually need to decide on this until post production.
Also, the idea of paying a real taxi driver to participate in my taxi scene to add production value is something I will definitely try. It is true that some taxi drivers in London are very friendly and may do it for a reduced price, and it would add more to the London feel with the London landmarks in the background. At the same time, I am on an incredibly low budget so will explore all my options. Alternatively, I could try and fashion my own car to look like an Uber cab, as this would definitely be the low-budget option.
One of the final points made was to be careful with my cast and to ensure that they are reliable - I have already tackled this by making sure that I knew anyone I recruited for at least two years.
Jack is a peer and also gave me some useful feedback. His constructive criticisms involve expanding the websites for broadcast to include sites like Daily Motion - I will definitely do this once the video is complete.
Another point that he brought up was about how when I shoot outdoors, the lighting as well as the weather will be uncontrollable, and I will need a plan on how to protect the equipment if it rains. To tackle the lighting issue, I will organise an extra tutorial with the technicians in my college to consolidate my knowledge with how to manipulate a camera to provide the right shot. Regarding the weather, I will check beforehand and if it is forecast to rain, I will take out some family size umbrellas to protect the equipment.
Rob is also a peer who has studied lighting and sound, so he had a useful perspective on things. He brought up using a CD instead of a vinyl as vinyls are valuable and expensive. I will take this into consideration and will resort to a CD if finding a vinyl proves to be too much trouble.
Now that I have pitched my treatment, I will start working on shooting schedules, scripts and detailed storyboards - after having made any adjustments to my treatment.
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